LEGENDARY ACQUIRES FELICIA DAY’S GEEK & SUNDRY DIGITAL ENTERTAINMENT NETWORK
Felicia’s Channels Will Join the Legendary Digital Network to Create a Premium Video Platform
Burbank, CA – August 4, 2014 – Legendary Entertainment has acquired Felicia Day’s Geek & Sundry, the popular digital entertainment brand. Geek & Sundry will be among the first to leverage Legendary’s new digital network, a fully supported platform providing advertising, marketing, audience development and production infrastructure to digital brands and talent. In addition to the acquisition, Legendary Television has entered into a deal with Day to develop both scripted and non-scripted projects for television and digital platforms as a creator and star. The announcement was made today by Bruce Rosenblum, President of Legendary Television and Digital Media.
A flagship YouTube channel and network of community-based content, Geek & Sundry was conceived in 2012 and is run by Day’s business partner, Sheri Bryant. The channel is a leading go-to destination for online content with over 1.4 million subscribers across its YouTube network and branded Hulu channel and more than 12 million fans over all of its social networks.
“Geek & Sundry has a passionate fan base with one of the most recognizable brands in the community. We are thrilled to have Felicia’s talent, creativity and ingenuity become a part of our growing digital team,” said Rosenblum. “Bringing Felicia and her stable of branded digital content to Legendary gives the Geek & Sundry properties access to our unique digital infrastructure and also brings us a step closer to expanding the Legendary brand beyond traditional media platforms.”
“I am thrilled to have Geek & Sundry partner with a company I admire and that aligns authentically with my audience’s interests. As someone who’s been working in digital entertainment for eight years, I am excited to see my company grow with Legendary, and to be able to keep making award-winning content within the changing digital landscape,” said Day. “And as a creator, I look forward to making fantastic things together, bringing projects I am passionate about to all platforms.”
The new Legendary Digital Network, which now includes Geek & Sundry and Nerdist, creates the leading destination for geek and fanboy content on the internet and provides Legendary with the opportunity to create a next generation, scalable network of branded channels. Through its newly developed digital network, Legendary will also serve as an incubator for IP generation and talent discovery through its film, television and comics divisions.
Legendary’s digital division was launched in 2013, most recently acquiring the rights to produce a digital series based on Capcom’sDead Rising for Crackle and Content Media.
This deal was negotiated, on behalf of Geek & Sundry, by WME and attorney Jamie Feldman.
About Legendary Entertainment
Legendary Entertainment is a leading media company with film (Legendary Pictures), television and digital (Legendary Television and Digital Media) and comics (Legendary Comics) divisions dedicated to owning, producing and delivering content to mainstream audiences with a targeted focus on the powerful fandom demographic. Through complete or joint ownership, Legendary has built a library of marquee media properties and has established itself as a trusted brand which consistently delivers high-quality, commercial entertainment including some of the world’s most popular intellectual property. In aggregate, Legendary Pictures-associated productions have realized grosses of more than $9 billion worldwide at the box office. To learn more visit: www.legendary.com
About Geek & Sundry:
Geek & Sundry is a digital entertainment company recognized for bringing the best in award-winning internet television content that features leading voices in geek culture and lifestyle. Founded in 2012 by Felicia Day, Kim Evey, and Sheri Bryant, the company offers a diverse lineup of compelling content and events that have cultivated a thriving community and social media presence for fans of comedy, gaming, comics, vlogs, music, and literature around the world. Geek & Sundry is spearheaded by prominent geek figureheads including Felicia Day (The Guild, Supernatural, Dr. Horrible) and Wil Wheaton (Star Trek, The Big Bang Theory), and has launched fan-favorite shows such as TableTop, Co-Optitude, Written By A Kid, Spellslingers and Spooked which have earned them over 1.4 million subscribers and 120+ million views. The network has also launched a vlog channel dedicated to the line-up of 20 vloggers, which was developed with the view of nurturing new voices for the next wave of geek talent. Geek & Sundry has won multiple accolades and nomination votes from the Annual Streamys, IAWTV, Diana Jones and Producers Guild awards since launch. The office is headquartered in West Hollywood. For more information, visit www.geekandsundry.com and watch us on YouTube at www.YouTube.com/GeekandSundry and Hulu http://www.hulu.com/companies/geek-and-sundry.