Legendary Acquires Amy Poehler’s Smart Girls at the Party Network
Smart Girls Will Join Nerdist and Geek & Sundry as Part of the Legendary Digital Network
Burbank, CA – October 13, 2014 – Legendary Entertainment has acquired Smart Girls at the Party, the female empowering online community from Amy Poehler, headed by Meredith Walker. Smart Girls will join Nerdist and Geek & Sundry as part of the Legendary Digital Network overseen by Legendary’s President of Television and Digital Media, Bruce Rosenblum.
Smart Girls at the Party was created in 2008 by Poehler, Meredith Walker and Amy Miles and now has more than 550,000 fans on Facebook and more than 5 million views on its YouTube channel. In addition to developing multi-platform, branded premium content through the acquisition, Smart Girls will have access to Legendary’s fully supported platform which will provide advertising, marketing, audience development and production infrastructure.
The Legendary Digital Network creates the leading destination for geek and fanboy content on the internet and provides Legendary with the opportunity to create a next generation, scalable network of branded channels. Through its newly developed digital network, Legendary will also serve as an incubator for IP generation and talent discovery through its film, television and comics divisions.
“All of us at Legendary are thrilled to be aligned with the iconic and inspiring Amy Poehler and her team at Smart Girls. Amy, Meredith and Amy have created a special online community for young women that will fit naturally with our digital efforts,” stated Rosenblum. “We genuinely look forward to supporting the growth of their brand and influence across our digital platform.”
Legendary’s digital division was launched in 2013 with the acquisition of Nerdist and most recently added Felicia Day’s Geek & Sundry. The division also acquired the rights to produce a digital series based on Capcom’s Dead Rising for Crackle and Content Media. Legendary’s television division recently announced a deal with Netflix for the original series LOVE from creator Judd Apatow, Paul Rust and Lesley Arfin.
“We at Smart Girls are excited to be working with Legendary and look forward to providing funny and inspirational content for all of the goofballs out there,” said Poehler.
About Legendary Entertainment
Legendary Entertainment is a leading media company with film (Legendary Pictures), television and digital (Legendary Television and Digital Media) and comics (Legendary Comics) divisions dedicated to owning, producing and delivering content to mainstream audiences with a targeted focus on the powerful fandom demographic. Through complete or joint ownership, Legendary has built a library of marquee media properties and has established itself as a trusted brand which consistently delivers high-quality, commercial entertainment including some of the world’s most popular intellectual property. In aggregate, Legendary Pictures-associated productions have realized grosses of more than $9 billion worldwide at the box office. To learn more visit: www.legendary.com
About Smart Girls
Smart Girls is dedicated to helping young people cultivate their authentic selves. Our motto is: Change the World by Being Yourself. What began as an online show for young girls and an excuse to host spontaneous dance parties, has become a place for information, comedy and community. When we use the word “community” we take that very seriously. Therefore, our intention is to be a safe place where those who make up that community may be heard and offered a response. We are finding that Smart Girls is the first community where many young men and women are able to express their own concerns. Through our “Call to Action” campaigns we encourage smart girls to volunteer and to be more curious about the world they live in. Our goal is to provide a healthy alternative to so much that is being marketed to young people on the internet. We emphasize intelligence and imagination over “fitting in.” We celebrate curiosity over gossip. We are a place where people can truly be their weird and wonderful selves.